Anthony Flores Design

Setdesign + 3D visualization + custom modeling by Anthony Flores.

3D visualization or CGI (computer-generated images) has revolutionized the interior design industry in a way we never imagined. In a world where aesthetics and presentations are fundamental, hyperrealism has become a fundamental style within 3D visualizations. This style is often used to represent products such as furniture and accessories with almost imperceptible use of CGI, but it also allows us to represent interior spaces in an integral way. Recognized brands such as Ikea, Flos, and West Elm use this technique to bring their products to life and, more importantly, convey a sense of reality in each of their spaces.

It is clear that hyperrealism in 3D visualizations has been made possible thanks to technological advances in hardware and software. The quality of these representations has reached a level where computer-generated images can be confused with real photographs, and this is perhaps the main intention. But how do we achieve this level of realism? The answer lies in the material. Precision in the modeling and materiality (mapping and texturing) of the elements within a 3D scene is key to conveying the desired authenticity. This goes beyond the mere technical representation of a project, as it also includes the ability to evoke emotions and sensations in line with the design concept.

To achieve hyperrealism in 3D interior design, the use of advanced techniques is essential. Today we have 3D scanners that allow us to scan complete products and create precise three-dimensional models. These models are refined to eliminate imperfections and imported into specialized 3D modeling and rendering programs. The key here is attention to detail, as any imperfection can destroy the illusion of reality. Companies like HUMANO 3D specialize in creating 3D models of people using these techniques, where a system of multiple cameras captures frames of the object in 360 degrees. Such projects address a problem of realism in scenes where humans are required, as these models will be available for purchase and can be used in 3D scenes with people that are much more realistic than usual.

Mid Century Dining Room design + 3D visualization by Anthony Flores

A fundamental aspect of hyperrealism is the transfer of information and sensations. The realism we speak of can only be achieved through truthful and precise materials in both the modeling and materiality of the elements within a 3D scene or space. This goes beyond the mere technical presentation of a project. The selection and presentation of materials should reflect not only technical information but also the emotions and sensations inherent in the design concept. For example, an interior design project that wants to convey a warm and welcoming atmosphere should represent the wood of a fireplace in such a way that the viewer feels the heat emanating from it, even if it is just a digital image. This is not to mention the finishes within the space, which ultimately reflect the real comfort of the objects.

It is important to conduct a thorough study and analysis of the materials used in the project. Creating a mood board with real references of the finishes is also important. These references can be photographs taken directly from the products or physical samples. As we mentioned before, precision in the representation of materials is the guarantee of realism in visualization.

Lighting is another crucial factor in the pursuit of hyperrealism. In real life, materials react differently to natural and artificial light. Therefore, it is necessary to experiment and try different lighting options to achieve the best representation of materials in a 3D space. Each angle of lighting can reveal different aspects of the materials, allowing for the best possible version.

In summary, while there are numerous styles of 3D visualization, hyperrealism goes one step further. It allows for a more precise perception of an unbuilt interior design and opens up a world of possibilities for project presentation. Fidelity in the representation of materials is the core of this style, and together with advanced techniques, material studies, and meticulous attention to lighting, we achieve the desired hyperrealism in 3D visualizations.